Learn about the latest trends & happenings impacting our industry  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  View in Browser
Forward to a Friend
  AdCouncil
  DECEMBER 2019
 
HERO ALT TEXT
 
 
let's talk about the "d" word....data.  
The fact that our data is being collected isn't new. But now technologists have started collecting more data and using the data in new ways (responsibly and irresponsibly), leading to a world of racist search engines like Google and autonomous vehicles, massive spread of fake news and tremendous trust issues.
What's the big deal anyway?

Sometimes the AI systems created using data aren't supervised or designed by a diverse team, which can unleash racist tweet bots like Microsoft’s Tay, or allow us to create racist autonomous vehicles, search engines and soap dispensers that are unable to recognize darker skin tones.
ALT TEXT
Amazon harvested over 10 million photos from Flickr, social media and mug shots (you read correctly) to create their facial recognition software (ReKognition) which is now used by law enforcement to make arrests without having to disclose why someone is being arrested.
ALT TEXT
YouTube is also getting called out on it’s “recommendations” of sensational and clickbait-ish videos sending users down rabbit holes of conspiracy videos, violent content and how they contributed to the spread of fake news.
ALT TEXT
Cambridge Analytica used Facebook user data to identify and target the “persuadables”, those who hadn’t made up their mind yet about political candidates and could be persuaded to decide in a specific direction. For the 2016 election, CA bombarded these “persuadables” with over 5 million pieces of customized content to create a perception of the world that CA wanted them to have. What's up for 2020? Read how the Trump Campaign floods the web with ads, to rake in cash.
Is there hope? Sort of. 
  • Jack Dorsey, CEO of Twitter took a stance on misinformation in October. He tweeted that he’s banning ads from candidates on Twitter globally.
  • Facebook shut down over two billion fake user accounts. But they still won’t fact check political ads or posts by candidates, even if it violates the site’s hate speech rules. This stance upset the staff at Facebook so much that they wrote an open letter to Mark Zuckerberg demanding a more active stance on misinformation.
  • Former FCC commissioner, Mignon L Clyburn points out that the reason the government hasn’t been able to regulate big tech is that “we’ve got a 19th-century framework for 21st-century problems”. It's great to see that conversations on ethical regulations are happening more on the regulatory side as well. On that note, have you watched AOC question Mark Zuckerberg during his testimony before the House of Financial Services Committee? You should. 
 
 
other things to know  
 
 
see you in the new year  
Thank you

A huge thank you to all our colleagues that shared and taught us something new at Trends & Coffee. Missed a Trends & Coffee? Catch up on what they have shared this year by browsing through their notes & links here.
Trends and Coffee
Let’s get deep

The Innovation Squad is starting a new version of Trends & Coffee that allows us to go deeper on a topic that can’t be squeezed into 5 minutes.

We’d love to have YOU share a topic at Trends & Coffee or at these new deeper sessions (yet to be named). To get in the lineup for 2020 (even if you don't have a topic yet) or to help us name our new deeper sessions, email us at trendsandcoffee@adcouncil.org

For inspiration on topics, browse through trend reports on our shared drive - T:\Resource Library.
 
WANT TO STAY IN THE KNOW?
Make sure you opt-in to keep receiving SplashForward
 
COUNT ME IN!
 
 
shout outs  
This month's edition has been made possible by the following Trends & Coffee contributors.
 
Anastasia Carolina Emily B. Gabe
Anastasia Carolina Emily B. Gabe
 
Leah Margaret Randall Tony
Leah Margaret Randall Tony
 

Brought to you by the Innovation Squad
Ariba | Shirley | Naomi

#squadgoals

The Advertising Council, Inc.
815 Second Ave., Floor 9
New York, NY 10017

Opt Out | Terms of Use | Privacy Policy | Contact Us